MiraMall

Located in TST - one of the most renowned and vibrant shopping district in the Hong Kong, Mira Mall and Mira Shopping Centre commands a full spectrum of retailers, attracting the modern day sophisticated shoppers in the city. The objective is how to build on the established and successful platform, to open up new opportunities and yet retain the character of the place (mall).

Drawing inspiration from The Mira, the design concept takes on a new discourse to reinterpret the WAVE FORM totem, which currently is showcasing at the main entrance of The Mira.

This abstract movement and energy transcends to various level of architectural layout and design features in the design, SPINNING away, by ways of curves and contours, to attract the eye balls and creating shoppers movements which uplifts the place (mall) to an ICON. Sculptural aesthetics as well as human ergonomics are built in to generate a sense of coziness and touch.

The new design also aspires to act as the synergy amongst Nathan Road – the elite shopping, Knutsford Terrace – the vibrant wine and dine activities, and Kimberly Road – the piazza of the grand and luxury of The Mira. This synergy of various nodes and sources will be the core with which the new amalgamated mall (Mira Mall and Mira Shopping Centre) is rested upon.

Commercial & Retail

100,110 Sqm

Tsim Sha Tsui, Hong Kong

Completed 2018